More than Participation. The Digital Audience as a Driver of Innovation in the Performing Arts

Lecture at the "Transformations of the theatrical landscape" symposium

Dr. Henning Mohr & Svenja Reiner,
Institute for Cultural Policy of the Kulturpolitische Gesellschaft, Bonn

Exposé

The explorative short study conducted by the Institute for Cultural Policy analyzes the current development trends in digital theater within the context of changing modes of audience reception. On the basis of an evaluation of a total of 15 guided interviews, each 60-80 minutes long, with actors from the field of the performing arts, a variety of potentials for digital theater in terms of new forms of expression and a broadening of target groups could be elaborated. At the same time, existing structural deficits and blockades in connection with the attempts at digital transformation were revealed. In order to provide a range of contrasting perspectives, the interview sample consisted of nine pre-selected, external digital experts and six project organizers who were funded in the course of the #TakeThat program of the Fonds Darstellende Künste. The interviews were coded using MAXQDA software concerning the categories: audience/target group, digital technologies, formats, artistic work, (digital) mediation, production, interaction/communication, cultural policy, personnel and digital theater, in a multistage, iterative procedure based on grounded theory methodology and evaluated according to a derivation of possible reference points for theorizing.

The study showed that the digital space holds many potentials for the performing arts, such as new aesthetics, central confrontations with contemporary issues, and new audiences, but also entails profound transformation needs with regard to existing institutional understandings, modes of production, hierarchies and ways of working. The digital practices that have emerged – sharing, hacking and community building – serve as structuring principles to meet the audience's need to take responsibility and participate. This is accompanied by the implementation of additional structures and related process logics (as a cross-section) in the existing hierarchical systems, so that section logic, departmental separation and the classic canon of plays must be considered partly obsolete.

In order to meet the changing needs, a form of digital theater offers itself as a platform that, through its connectivity to the outside world, enables the interaction of a wide variety of actors and diverse expertise in dynamic work processes. This also requires alternative cultural policy funding systems, in which, among other things, project durations are extended, bureaucracies are reduced and accessibility funding is made possible, as well as a re-evaluation of eligible performances and their quality assessment. In addition, there is a need for culture(s) of continuing education in order to better anchor the complexity of the topic in relation to an application in the systems.

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