Vertrauen und Versprechen – Beziehungsentwicklung zwischen ungewohnten Kulturinstitutionen und neuen Publika

With: Dan Thy Nguyen, Andrea Schaffar, Enrique Torres

Over the past three years, numerous cultural venues, artistic groups and collectives, festivals, and art institutions have been newly established. After the initial consolidation, they are now facing further development or stabilization. What factors play a key role in further audience retention and generation?

We ask trust researcher Andrea Schaffar, who is currently shaping the groundbreaking EU project "Trust and Visuality", to exchange ideas with two practitioners whose cross-sectional expertise promises a broad overview of very different audiences: Dan Thy Nguyen successfully co-founded the fluctoplasma festival for an audience that does not exist yet. Enrique Torres has co-founded an unusual transdisciplinary event center in Jena, without being sure of an audience.

How to gain the trust of audiences from such positions?


  • Format: Discussion
  • Spoken Language: German
  • Access: no step-free access, GER↔ENG if needed, mask friendly*, relaxed**
  • Location: 5th floor